Automated prospecting tools, such as lead collection and email sequencing, are essential in B2B today. But what are the characteristics and functionalities of these solutions? What is their cost? Overview of these prospecting software.
What do prospecting and sequencing tools offer?
Email prospecting and sequencing tools go directly into the sales cycle of sales reps. They automate what was previously done by hand, but much more efficiently and in much less time. Most often these two functions exist within the same tool.
A B2B prospecting tool thus aims to:
- Search and validate the email address of prospects (unlike the B2C sector, the B2B is allowed to send unsolicited emails to companies);
- segment targets;
- sequence the sending of emails;
- Monitor performance.
More specifically, email sequencing involves automating the sending of a message based on the prospect’s action or a time limit. For example, if the prospect provides their email address to download a report or white paper to your site, a download email will be sent to them. Then, depending on his maturity towards your cocoa buyers business in europe, he will receive the right cold e-mail at such and such an opportune moment. In other words, the one who should lead to the sale.
The tools available offer, for the most part, these functionalities, but in a more or less extensive manner. And the price obviously suffers.
The importance of automated prospecting software on LinkedIn
If email is the main B2B prospecting channel, LinkedIn is following it very closely. The automated prospecting software thus offers, in parallel, a prospecting on LinkedIn. For this, they are based on the specifics of the social network and its messaging, and can thus restart the conversation at the right time. LinkedIn also allows you to gather a lot of information on possible prospects, including their subscriptions and, consequently, their professional interests.
There are a lot of LinkedIn Automation tools. But, as long as we do, we might as well favor a global prospecting tool.
Comparisons of automated prospecting solutions
We have selected 4 tools, including 3 French, for prospecting and sequencing emails that meet B2B needs of all types and sizes of business.
Founded in 2015, this French start-up offers a B2B prospecting and personalized cold e-mailing solution. In particular, it highlights the creation of an enriched database with partnerships. Among its other services, we find: target segmentation, performance indicators and the integration of tools such as Gmail, Outlook or Zippier.
Its plus: its basic cleaning functionality limits the problems of over-solicited prospects or expired contacts.
Created in 2018 by two Lille residents, this tool offers a powerful prospecting experience by cold e-mail with 360 ° personalization. In particular, it offers to personalize the message very precisely, with the logo of the company prospected and the name of the prospects.
Its plus: a dashboard with indicators in the form of emoji’s and a percentage according to the performance of the shipments and their stages. Clear and concise!
This French multichannel prospecting tool only works as a Chrome extension. It is suitable for all possible contact points, for example making subscriptions to LinkedIn accounts automatic. All mailing and private message sequences are organized to arouse curiosity. And with advanced data segmentation, it becomes possible.
The advantage: the real-time monitoring of planned actions, especially as they are based on the results of the previous action performed for each prospect.
Here is a software totally dedicated to the sequencing of cold e-mails which knows how to imitate human behavior. Campaign reminders are automated and data visualization reporting is very clear.
Its advantage: it knows perfectly how to schedule the sending of e-mails to avoid you ending up in spam.
Prospecting and email sequencing tools
The prospecting and e-mail sending solutions are gradually gaining the same functionalities. The multichannel mode in particular, which was more or less exclusive to Galaxy in France, has arrived at other services. Today it can therefore be difficult to make a choice. But this does not stop at functionalities, it must also be based on the possibilities offered by each subscription. Between 25 contacts per day, 2000 per month or unlimited, that can change everything. And it all depends on your needs.
A true B2B business accelerator, automated prospecting and cold e-mailing software offers added value in terms of the quality of contacts and monitoring of campaigns. Simple and intuitive, they adapt to all business configurations looking for a way to qualify leads efficiently, without exaggerating the number and frequency of sending’s. On the contrary, with an intelligent cadence of the campaigns, a relevant sorting of prospects and a cleaning of the bases, everything is done to save time and increase sales! Do you have other questions about these tools and would like to be informed by the Web Conversion team?